Braun at LX2001: German Engineering for the Modern NZ Home

German Engineering for the Modern NZ Home

When it comes to kitchen and laundry appliances, few brands carry the legacy and precision of Braun. Founded in Germany in 1921, Braun has spent over a century perfecting the art of functional design — products that don't just look good, but genuinely make everyday tasks faster, easier, and more enjoyable. At LX2001, we're proud to stock a curated range of Braun appliances, from powerhouse blenders to professional-grade steam irons. Here's a deep dive into everything we carry.

🫧 Ironing & Garment Care

Braun CareStyle 7 Pro Steam Generator Iron — $488.00

SKU: IS7285BK

If you're serious about ironing, the CareStyle 7 Pro is the pinnacle of what Braun offers. It holds the distinction of being the world's first ergonomics-certified iron — certified by Ergocert — meaning it's been independently validated to reduce strain and fatigue during use.

Why it stands out:

• 190g/min continuous steam output via PowerSteam Technology — the most powerful in its class
• FreeGlide 3D soleplate for effortless gliding in every direction, including backwards
• 2700W of power to tackle the toughest fabrics and most stubborn creases
• Smart iCare textile protection automatically selects the right temperature for your fabric
• Ultimate FastClean system for easy maintenance
• 2L removable water tank — fewer refill interruptions
• Eco Mode, Turbo Mode, and Pro Steam Mode for versatile use
• Safety Auto-Off for peace of mind

Whether you're pressing linen shirts, delicate silk blouses, or heavy denim, the CareStyle 7 Pro handles it all with professional results. The 2-year NZ warranty adds further confidence.

Braun CareStyle 3 Steam Station — $328.99

SKU: IS3130GY

The CareStyle 3 is the smart choice for households that want serious steam performance without the premium price tag. It's been redesigned to be 11% more compact than its predecessor, making it ideal for smaller laundry spaces — yet it packs a full 2-litre XL tank for up to 2.5 hours of uninterrupted ironing.

Key highlights:

• DoubleSteam Technology combined with FreeGlide 3D — up to 50% time savings vs. conventional ironing
• EloxalPlus soleplate coating for superior glide and durability
• Smart iCare mode for automatic fabric protection
• Easy CalcClean system — descaling takes just 2 minutes
• Eco Mode for delicate fabrics; Turbo Mode for heavy-duty items
• Compact design for easy storage

A fantastic everyday workhorse for families who iron regularly and want results without the fuss.

Braun TexStyle 5 Steam Iron — $199.99

SKU: SI5184BK

The TexStyle 5 is Braun's entry into the traditional steam iron category — and it's anything but basic. At 2400W with Braun's signature FreeGlide 3D Technology, it delivers the kind of glide and steam performance that most irons at this price point simply can't match.

Standout features:

• FreeGlide 3D soleplate — unique upward-curving design for 360° glideability, including backwards over pockets and obstacles
• EloxaPlus soleplate — Braun's best gliding surface
• Anti-drip system — tip-up spout prevents spills, even at the breakfast table
• 330ml easy-refill tank for extended ironing sessions
• 2-year NZ warranty included

Perfect for households that want a reliable, high-quality steam iron without the bulk of a steam station.

Braun Textile Protector — $55.99

SKU: TP7

Pair your Braun iron with the Textile Protector for full steam on fine and delicate fabrics. This accessory sits between the soleplate and your garment, allowing you to use full steam power on items like silk, velvet, and embroidered fabrics without risk of damage or shine marks.

Braun Soft Textile Protector — $75.99

SKU: STP7

The Soft Textile Protector takes protection a step further with a softer interface, ideal for the most delicate or structured garments. If you're regularly ironing fine knitwear, cashmere, or structured blazers, this is the accessory to have alongside your steam station.

🥤 Kitchen Blending

Braun PowerBlend 9 Power Blender (Black) — $474.99

SKU: JB9042BK

The PowerBlend 9 is Braun's flagship countertop blender, and it's built for those who take their blending seriously. The headline feature is iTextureControl — a system that lets you dial in exactly the texture you want, from silky smooth to deliberately coarse, across 18 automated food programs.

Why it's impressive:

• iTextureControl with 18 food programs — unprecedented texture customisation
• Triangular jug design — redirects ingredients 4x faster to the blending zone, producing results 60% finer than conventional jugs
• 1600W motor with up to 45,000 RPM — handles tough ingredients like frozen fruit, nuts, and fibrous vegetables with ease
• Less pre-cutting required thanks to the high RPM performance
• Sleek matte black finish that looks at home in any modern kitchen

If you're making smoothies, soups, nut butters, or protein shakes daily, the PowerBlend 9 is a long-term investment that pays off.

Braun Multiquick 7 Gourmet Stick Mixer MQ7077X — $265.99

SKU: MQ7077X

The Multiquick 7 is Braun's most advanced hand blender, featuring the world's first ACTIVEBlade technology — a flexible shaft that delivers 250% more active cutting surface compared to standard hand blenders.

What makes it special:

• ACTIVEBlade flexible shaft — 250% more cutting surface, dramatically better blending performance
• Easy SmartSpeed — pressure-sensitive control that intuitively adjusts power as you press
• PowerBellPlus — extended cutting area for even more blending coverage
• Improved SPLASHControl — up to 65% less splashing for a cleaner kitchen
• One-click accessory system — swap between beaker, whisk, food processor, and masher in seconds
• Up to 55% less suction for effortless handling
• 2-year NZ warranty

Whether you're making soups, sauces, whipped cream, or baby food, the Multiquick 7 handles it all with one versatile tool.

Braun Multiquick 5 Hand Blender — $149.99

SKU: MQ5237BK

The Multiquick 5 is the accessible entry point into Braun's hand blender range — and it's packed with more features than you'd expect at this price. The standout is the 21-speed wheel, giving you precise control over blending intensity with a single hand.

Key features:

• 21-speed wheel for precise, one-handed control
• 1000W motor — powerful enough for most everyday blending tasks
• SPLASHControl technology — anti-splash design for a cleaner kitchen
• POWERBell Plus — extended cutting area for faster, more thorough blending
• EasyClick system — quick-swap accessories including 600ml BPA-free beaker, whisk, puree/masher, and chopper
• Compact and easy to store

For households that want a capable, versatile hand blender without the premium price, the Multiquick 5 is an excellent choice.

🇩🇪 Why Choose Braun?

Braun products are engineered around a simple philosophy: form follows function. Every feature exists for a reason, every design decision is deliberate, and every product is built to last. Here's what sets Braun apart:

• German engineering heritage — over 100 years of precision manufacturing
• Ergonomic design — products designed to reduce fatigue and improve ease of use
• Innovative technology — ACTIVEBlade, iTextureControl, FreeGlide 3D, and PowerSteam are genuine innovations, not marketing buzzwords
• NZ warranty coverage — all major Braun products at LX2001 come with a 2-year NZ warranty
• Broad range — from entry-level to professional-grade, there's a Braun product for every budget and need

Shop the Full Braun Range at LX2001

Ready to upgrade your kitchen or laundry room? Browse the complete Braun collection at LX2001 and enjoy fast NZ shipping.

All prices in NZD. Products subject to availability.